“You can actually improve the efficiency and effectiveness of the creative activities without compromising quality,” said Rebecca, the McKinsey engagement manager. “In fact, it’s the opposite—you actually improve the quality of your project.”
The client and McKinsey collaborated to:
- Centralize and consolidate vendor management and purchasing
- Establish mechanisms to track and measure progress against budgetary goals
- Increase sharing of on-air promotions among regions
- Establish a marketing production group to work across networks
- Protect relationships with vital external creative services while applying standards for engaging noncreative services
- Remove bottlenecks and barriers to streamline production of original programming