A global apparel brand had a presence on a U.S. online retailer’s marketplace, but it was lagging in market share. We worked with the client to set a holistic strategy, including establishing a sustainable marketplace business and an integrated agile operating model that focused on growth.
- conducted a four-week rapid diagnostic to analyze and benchmark performance against competitors and estimate the size of the opportunity
- defined strategic growth actions across key levers: assortment, content, merchandising, marketing, and promotions
- launched agile growth pod to rapidly implement test-and-learn across identified opportunities
- built measurement tools and capabilities to track results and scale winning tactics
