Our client wanted to establish a new third-party marketplace to expand into new categories, attract new customer segments, and increase the depth and breadth of product assortment. Simultaneously, the retailer didn’t want to cannibalize its existing business or feature merchandise that wasn’t aligned with what customers expected.
We partnered with our client to go from planning to launch in less than a year, standing up an entirely new third-party marketplace with the talent, technology, and operations to support a seamless omnichannel experience for customers.
- Set the overarching strategy and business case, orchestrating personalized customer and seller journeys.
- Identified new opportunities for each potential category, determining where be positioned and how to prioritize a list of sellers, and helping the team hit the ground running to attract sellers to the platform
- Supported all aspects of the business build with client team and marketplace platform partners, and transitioned capabilities as the client onboarded new hires
