ALL INSIGHTS

Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.
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How retailers can drive profitable growth through dynamic pricing

– The secret is in customization: dynamic-pricing solutions must be tailored to a retailer’s business context, objectives,... and ways of working.
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How retailers can improve price perception—profitably

– New methodologies, powered by big data and advanced analytics, can help retailers attract value-conscious consumers without sacrificing... margins.
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Back to basics: Creating value through superior products

– Revitalizing product development is an unexplored lever for most private-equity firms.
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Three steps to unlock growth with smarter pricing

– Consumer goods companies can change the pricing conversation with retailers by thinking first of the consumer.
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$200 billion and counting: How to separate profit from risk in times of plunging oil prices

– Capturing all the potential value from oil price volatility depends on how companies manage and implement a new approach to pricing.
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An inside view: Turning pricing into long-term value

– How one company successfully changed its culture to better use data for pricing—and profit.
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Case study: Turning pricing complexity into a price advantage that boosts return on sales

– How to price for maximal returns with minimal investment of time, effort, and resources.
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Pricing in retail: Setting strategy

– This article—our first in a series on pricing in retail—focuses on key value categories (KVCs) and key value items... (KVIs) as a core part of price strategy in today’s digital retail environment.
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The pricing renaissance: New ways to reduce risk and unlock value

– New opportunities to create more value from pricing without jeopardizing profits have emerged.
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Getting the price right in consumer health

– Effective pricing of over-the-counter products can give companies a significant advantage