Presentation: Liquid and linked marketing

STANFORD – Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, explains how marketing requires a meaningful message that is share-worthy.

Wendy Clark, SVP, Integrated Marketing 
Communications and Capabilities for the Coca-Cola Company, spoke at McKinsey's Chief Marketing & Sales Officer event in November, 2012. Wendy explained how Coke's marketing is liquid (easy to spread) and linked (connected to its core values and messages).