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Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.

Maximizing marketing value through smarter procurement

– Now more than ever, marketing stars need a strong band behind them.

Discussions on Digital: Measuring marketing’s impact

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where... to spend it.

Infographic: The accelerating digitization of the US economy

– In 98% of the American economy, the digital revolution has been won, and its leaders have an enormous lead over everyone else.... Here are the statistics.

Presentation: “Haves” and “have-mores”: the accelerating digitization of the US economy

– Digitization is penetrating every aspect of business, and creating significant challenges and opportunities across almost every... sector, according to latest McKinsey Global Institute report.

The secret to great marketing analytics? Connecting with decision makers

– Unlocking the profit potential of data analytics requires a design sensibility to develop solutions decision makers can understand... and use. McKinsey research shows how successful companies do it.

How some companies are using mobile to power growth

– Mobile offers impressive opportunities for profit and growth—provided companies can overcome the three biggest hurdles in effective... digitization.

Marketing Analytics: It works, so why aren't more companies using it?

– A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.

Personalizing at scale

– For the first time, marketers have the tools to deliver personalized marketing to millions of customers. Here’s how you can put... them to work.

Competing on customer journeys

– Companies can shape consumer decision journeys that create value for their customers and themselves.

The Prime Day play: Three lessons from Amazon's one-day event

– Amazon turned an event into a blockbuster. Here’s a roadmap for retailers who want to replicate its success.