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Article

Demystifying digital marketing and sales in the chemical industry

– Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving... pricing, and for fast movers, capturing growth from competitors.
Article

Infographic: Sales growth—five proven strategies

– There’s no magic to exceptional sales growth. Successful companies apply five basic strategies tested and proven around the world.... Here’s their roadmap.
Article

Discussions on digital: The new world of marketing

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing—and... where to spend it.
Article

From touchpoints to journeys: Seeing the world as customers do

– To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more... important issue: the customer’s end-to-end journey.
Interview

Discussions on Digital: Measuring marketing’s impact

– Silicon Valley leaders discuss the challenge on every marketer’s mind: how much to spend on digital marketing, and where... to spend it.
Article

The secret to great marketing analytics? Connecting with decision makers

– Unlocking the profit potential of data analytics requires a design sensibility to develop solutions decision makers can understand... and use. McKinsey research shows how successful companies do it.
Article

Changing times, shifting targets: Brands pivot to capture new sources of growth

– Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer... segments and to the rising digital demands of the traditional customer base.
Article

Personalizing at scale

– For the first time, marketers have the tools to deliver personalized marketing to millions of customers. Here’s how you can put... them to work.
Article

Competing on customer journeys

– Companies can shape consumer decision journeys that create value for their customers and themselves.
Article

Infographic: The five components of digital marketing operations

– Successful digital marketing has five components. Companies that master them all can beat out their competitors.
Article

The Prime Day play: Three lessons from Amazon's one-day event

– Amazon turned an event into a blockbuster. Here’s a roadmap for retailers who want to replicate its success.