A new survey suggests stores will have to offer more than just discounts to compete with digital over Black Friday.
Black Friday has been evolving in recent years, with more online spending, less in-store shopping, and a general concern that promotions aren’t always as great as they sound. These changes are happening rapidly, and retailers need to address them if they want to reap the event’s full benefits. In particular, consumers’ reluctance to visit crowded stores can be a big opportunity—if retailers align themselves with customer expectations.
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