Our Insights

Article - McKinsey Quarterly

The roots of organic growth

– There are many paths to growth, and high performers take more than one—supported by reinforcing capabilities such as advanced analytics and digital customer-experience management.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

Want to learn more about how we help clients in Marketing & Sales?

MORE INSIGHTS

Report

Chinese luxury consumers: More global, more demanding, still spending

– Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a... new approach to keep them interested.
Interview

Why innovative products aren’t enough for a successful pharma launch

– In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients,... an agile approach, and an engaged organization.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these... cultural problems is no longer optional.
Article

Five questions brands need to answer to be customer first in the digital age

– Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.
Interview

How to turn marketing efficiency into growth

– At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy,... Product and Marketing Officer Libby Chambers explains how it’s done.
Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.
Article

For top sales-force performance, treat your reps like customers

– Companies that excel at sales growth are tightly focused on developing the talent they need by understanding how sales reps really... work.
Article

Consumer sentiment around the world: Trending upward

– In many countries, consumers felt less financial pressure in 2016 than they did the year before.
Article

When the customer experience starts at home

– To serve end customers better, begin with your employees.
Video

Lifting customer experience at an elevator company

– Pierre Liautaud, executive vice president at Finnish elevator maker KONE, describes the critical role of frontline teams in navigating... complex business-to-business (B2B) customer-experience relationships.
Article

Marrying art and science to improve lifecycle pricing

– How innovative retailers align analytics, processes, and organizations to boost profitability.