Our Insights

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The heartbeat of modern marketing: Data activation and personalization

– Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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Interview

Pioneering a customer-experience mind-set for Federal Student Aid programs

– Brenda Wensil discusses how to build momentum for a customer-centric approach.
Interview

How customer experience takes flight at the Orlando airport

– Is it possible to have a good customer experience in an airport? Domingo Sanchez, a board member of the Greater Orlando Aviation... Authority, explains an effort by the Authority’s CEO and board to do just that.
Article

How to get the most from your agency relationships in 2017

– Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.
Article

Demystifying digital marketing and sales in the chemical industry

– Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving... pricing, and for fast movers, capturing growth from competitors.
Article - McKinsey Quarterly

Measuring B2B’s digital gap

– B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment.
Article

The ten things marketers can do to become a profit center for the business

– The bottom line is irrefutable: marketing can drive productivity and growth for companies that focus on ten key areas. Here’s... how it’s done.
Article

Why your company needs a chief customer officer (CCO)

– Savvy leaders know that customer-centricity is a fulltime job.
Article

Fast forward: How US auto dealers can grow in the digital age

– Though car buyers’ online research is lowering visits to dealerships, auto dealers have plenty of opportunities for growth.
Article

Unlocking the power of data in sales

– Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level... to differentiate themselves from the also-rans.
Article

Marrying science and business judgment to drive growth in consumer packaged goods

– The most successful consumer goods companies know how to harness data sets and software.
Article

Messaging apps are changing how companies talk with customers

– Online business powered by natural-language technologies is new terrain in the competition for tech-savvy consumers.

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McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.