Our Insights


Mastering three strategies of organic growth

– Organic growth is key to companies’ futures. According to survey results, the best firms follow more than one path to achieve it and also are better at developing the right capabilities to support it.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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The Customer Growth Indicator: How to win the battle for initial consumer consideration

– New research reveals how businesses can attract customers when it counts most: at the beginning of their decision journey.

Why innovative products aren’t enough for a successful pharma launch

– In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients,... an agile approach, and an engaged organization.
Article - McKinsey Quarterly

Culture for a digital age

– Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these... cultural problems is no longer optional.

Merge to grow: Realizing the full commercial potential of your merger

– Companies can protect existing, and drive new, revenue by focusing on seven activities.

Five questions brands need to answer to be customer first in the digital age

– Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.

Using data to get personal with consumers: An interview with Julien Boudet

– The benefits of personalization at scale require understanding what “triggers” are and how they really work.

How to turn marketing efficiency into growth

– At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy,... Product and Marketing Officer Libby Chambers explains how it’s done.
Article - McKinsey Quarterly

Landing the megadeal: Seven keys to closing big sales that make money

– Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.

For top sales-force performance, treat your reps like customers

– Companies that excel at sales growth are tightly focused on developing the talent they need by understanding how sales reps really... work.

Consumer sentiment around the world: Trending upward

– In many countries, consumers felt less financial pressure in 2016 than they did the year before.

When the customer experience starts at home

– To serve end customers better, begin with your employees.