Our Insights

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Invest, Create, Perform: Mastering the three dimensions of growth in the digital age

– Growth winners think about growth in new ways and pursue it across multiple dimensions.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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Capturing value from your customer data

– Companies can put their information to work by teasing out novel patterns, driving productivity, and creating new solutions.
Article - McKinsey Quarterly

The new battleground for marketing-led growth

– In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to... growth.
Interview

Pioneering a customer-experience mind-set for Federal Student Aid programs

– Brenda Wensil discusses how to build momentum for a customer-centric approach.
Interview

How customer experience takes flight at the Orlando airport

– Is it possible to have a good customer experience in an airport? Domingo Sanchez, a board member of the Greater Orlando Aviation... Authority, explains an effort by the Authority’s CEO and board to do just that.
Article

How to get the most from your agency relationships in 2017

– Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.
Article

Demystifying digital marketing and sales in the chemical industry

– Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving... pricing, and for fast movers, capturing growth from competitors.
Article - McKinsey Quarterly

Measuring B2B’s digital gap

– B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment.
Article

The ten things marketers can do to become a profit center for the business

– The bottom line is irrefutable: marketing can drive productivity and growth for companies that focus on ten key areas. Here’s... how it’s done.
Article

Why your company needs a chief customer officer (CCO)

– Savvy leaders know that customer-centricity is a fulltime job.
Article

Fast forward: How US auto dealers can grow in the digital age

– Though car buyers’ online research is lowering visits to dealerships, auto dealers have plenty of opportunities for growth.
Article

Unlocking the power of data in sales

– Analytics plays an increasingly important role in B2B sales—and high-performing sales organizations take it to a new level... to differentiate themselves from the also-rans.

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McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.