Marketing & Sales

Article

New insights for new growth: What it takes to understand your customers today

– Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

Customer experience

Customer Experience

More insight into creating competitive advantage by putting customers first and managing their journeys.

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MORE INSIGHTS

Article

New insights for new growth: What it takes to understand your customers today

– Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating... insights that lead to new organic growth.
Interview

Inside sales, outsize impact: An interview with Alice Coatalem of Hewlett Packard Enterprise

– “Inside”-sales teams operating remotely are often viewed as local support for higher-profile field-sales forces. But... centralization can turn inside sales into a significant source of revenue growth.
Article

Maximizing marketing value through smarter procurement

– Now more than ever, marketing stars need a strong band behind them.
Article

Looking beyond technology to drive sales operations

– New trends are forcing sales leaders to rethink how they sell. The right investment in sales operations can unlock sustainable... growth.
Article

Meet today’s American consumer

– US consumers feel better about their financial situation than they did a year ago, but they’re still hesitant to spend too much.
Article - Harvard Business Review blog

Why salespeople need to develop ‘machine intelligence’

– Bots are bringing big changes—and big opportunities—to sales.
Article

Why customer analytics matter

– Although survey respondents say the value of customer analytics is declining, our findings show these analytics clearly drive... value. Focusing on three factors can help companies reap the benefits.
Article

The sales secrets of high-growth companies

– The authors of Sales Growth reveal five actions that distinguish sales organizations at fast-growing companies.
Article

The new world of sales growth

– New insights from Sales Growth, 2nd edition, reveal how top-performing sales organizations harness digital to drive growth,... meet the new challenges of managing talent, and evolve with the future of sales.
Podcast

Why the customer experience matters

– Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line.
Article

Saving, scrimping, and … splurging? New insights into consumer behavior

– Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors, which have important implications... for retailers and packaged-goods companies alike.

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McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.