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Marketing & Sales Insights



Agile marketing: A step-by-step guide

– Everyone wants to be “agile” these days. Here’s how successful companies develop the people, process, and marketing... technology to make agile marketing happen at scale.
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Digital marketing really matters for US banks even as branches show significant staying power

– Transforming the customer experience is a top priority for many if not most corporate leaders. But when it comes to improving... the customer experience within and across touchpoints, many find themselves at a loss.

Marketing’s Holy Grail: Digital personalization at scale

– Personalization drives growth. But to scale it, companies need to do four things.

Looking beyond technology to drive sales operations

– New trends are forcing sales leaders to rethink how they sell. The right investment in sales operations can unlock sustainable... growth.

What it takes to deliver breakthrough customer experiences

– To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking... and practices in seven key areas.

Discussions on digital: The mobile present and future

– In a wide-ranging discussion, several Silicon Valley leaders discuss the next frontier for mobile, what factors influence conversion... on different devices, and why design matters in the customer experience.

The new consumer decision journey

– For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting... back.

Building a design-driven culture

– It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how... to embed experience design in your organization.

Overcoming obstacles to digital customer care

– Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. Yet it’s easier... said than done.

Cracking the digital-shopper genome

– Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with... bringing all the information together to form a meaningful picture of the consumer.

How digital marketing operations can transform business

– Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what... customers expect and what they get.