Turning machine learning into action pays off
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Impact Story

Turning machine learning into action pays off

Back to How We Help Clients
Impact Story

Turning machine learning into action pays off

People are using more mobile data than ever, and they’re demanding that network speeds keep up. Our client wanted to upgrade 10 million users to a faster service, while keeping costs down.

We downloaded data from 60,000 cell towers to analyze how customers use their phones. Using machine learning, we were able to predict where users would travel throughout their day, and where traffic would be highest across the network. Based on these predictions, we sequenced the tower upgrades to provide the biggest improvement in service, at the lowest cost.

Data showed that customers follow predictable movement patterns throughout their days, in clusters.

We made sure customers’ full journeys would be upgraded at the same time, giving them consistent service throughout their day.

Impact

5,500

priority cell towers

upgraded for faster service

10+

million

users with better service

25%

savings

in capital costs

Examples of our work

From empty warehouse to digital business

Recovering from a major cybersecurity attack

Turning machine learning into action pays off

A new Internet of Things platform and business

Out of the garage—a new digital bank

Transforming customer experience in wealth management