Digital Quotient®

Digital Quotient®

A comprehensive assessment of how an organization’s digital maturity and capabilities drive financial performance.
Digital Quotient

We created an assessment called Digital Quotient® (DQ™) to measure an organization's digital maturity and capabilities and to examine how they drive financial performance. DQ lets companies clearly identify their digital strengths and weaknesses across different business units and make comparisons against hundreds of organizations around the world.

With DQ, companies can evaluate four major outcomes: strategy, culture, organization, and capabilities. It provides a framework around which to address the complexities of running a digital transformation and what actions to take to achieve rapid results and sustain long-term performance.

How it works

Based on an online survey of senior executives and their direct reports, DQ assesses four outcomes that have been proven to drive digital performance:

  1. Strategy—the vision and goals that are in place to meet digital business aspirations for the short and long term
  2. Culture—the mind-sets and behaviors critical to capture digital opportunities
  3. Organization—the structure, processes, and talent supporting execution of the digital strategy.
  4. Capabilities—the systems, tools, digital skills, and technology to achieve digital goals. Companies can gain a deeper understanding by taking a Digital Capabilities diagnostic.

What results look like

Within a few days of completing the survey, companies that participate receive a comprehensive report that includes an evaluation of the results against peer participants and best practices. Our team of digital experts can also moderate workshops to determine specific actions that will deliver the greatest impact and help mobilize the organization around priority digital efforts.

Why it works

To develop the DQ assessment, we have partnered with digital leaders from different industries and tapped McKinsey's deep experience about what drives financial performance. This analysis has uncovered the specific correlations of digital and financial performance, such as total return to shareholders. The assessment of specific digital-management practices provides companies with real insights into what's working and what isn't. The output of a DQ assessment goes far beyond simple scoring to identify priority actions companies should take.

To learn more about DQ, please contact Bryce Hall.

Read more in this special feature about how companies can raise their Digital Quotient.


Tanguy Catlin

Senior Partner, Boston

Ido Segev

Partner, Boston

Marc Singer

Senior Partner, San Francisco


Raising your Digital Quotient

Raising your Digital Quotient®

– Read the best of our thinking on raising your organization’s Digital Quotient in this collection, which explains the digital landscape, the elements for succeeding, how to build capabilities and cultivate a digital culture, and looks at what may come next.


HBR podcast
Podcast – Harvard Business Review

What's your Digital Quotient?

– In this HBR Ideacast, Kate Smaje explains how it’s about more than being tech-savvy.


Building Client Capabilities

We deliver more than solutions. We partner with clients to build the capabilities they need to move quickly, be agile, and create... value long after we’ve left.

Design Thinking

How can established companies create customer experiences as seamless and simple as those offered by the best digital start-ups?

Digital Labs

We work with the world’s largest organizations to accelerate the impact of digital transformation. Partnering closely with our... clients, we prototype ideas, test them with real customers, and quickly adapt the solution. Combining data science, human-centered design, and the latest rapid-development techniques—such as agile coaching, concept sprints, and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.

Digital Opportunity Scan

A diagnostic and benchmarking tool that assesses how profitably companies are engaging with their customers.

Innovation Boot Camp

We bring clients face-to-face with innovators from Silicon Valley to New York to Singapore so they can learn from the world’s... most dynamic start-ups.

Our Provider Ecosystem

We evaluate and curate the best emerging and proven providers.