Digital Opportunity Scan
A diagnostic and benchmarking tool that assesses how profitably companies are engaging with their customers.
In just 1 to 2 weeks, the Digital Opportunity Scan (DOS) creates a heat map that highlights where the greatest opportunities or weaknesses are in a company's digital performance, and it identifies the true value at stake.
An "outside in" tool that doesn't require access to company data, DOS helps our clients quickly understand how they are performing across each channel and all phases of the consumer decision journey versus their peers. The tool offers both quantitative and qualitative insights (from traffic scale to conversion rates to the quality of UI/UX), and it helps clients make practical decisions about where to focus actions and what to do to get immediate value.