We work with the world’s largest organizations to accelerate the impact of digital transformation.
Combining data science, human-centered design, and the latest rapid-development techniques—such as concept sprints and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.
Digital Labs is home to more than 850 of the world’s best human-centered designers, data scientists, software specialists, and agile engineers and coaches. That scale lets us quickly ramp up our clients’ digital capabilities and offerings. Working closely with our consultants, we combine the best of McKinsey’s traditional strategic and analytical rigor with innovative rapid-prototyping capabilities to deliver digital transformations.
Our teams build new businesses, products, and experiences that redefine industries. We help global companies bring their strategies to life quickly, so they can touch and see them in a real environment, then adapt quickly. That level of hands-on delivery is grounded in the business strategy, deep empathy for the customer, and an understanding of how technology can quickly deliver new value.
How we accelerate impact
Digital Labs brings deep expertise in six key areas:
- Experience design. We design exciting new digital experiences, products, and businesses, to be delivered with hands-on execution support. Learn more about our design approach.
- Rapid digitization. We quickly prototype and launch tailored solutions for web and mobile, providing proprietary technology and digitizing key processes.
- Data engineering. We integrate diverse data sources across global enterprises, design data architecture, and build models that scale up with business needs.
- Agile transformation. We provide coaching and capability building in the use of agile methods and also build easy-to-use DevOps teams, tools, and practices to help transform client processes and cultures.
- Platform architecture and transformation. We help clients unlock the full value of installed technology platforms and can rapidly design and deploy new technologies as needed.
- Digital Marketing Operations & Technology. We build and optimize marketing technology centers, enhance CLM and media analytics, and build long-lasting agile marketing capabilities.