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Digital Labs

We work with the world’s largest organizations to accelerate the impact of digital transformation.

Combining data science, human-centered design, and the latest rapid-development techniques—such as concept sprints and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.

Digital Labs is home to more than 850 of the world’s best human-centered designers, data scientists, software specialists, and agile engineers and coaches. That scale lets us quickly ramp up our clients’ digital capabilities and offerings. Working closely with our consultants, we combine the best of McKinsey’s traditional strategic and analytical rigor with innovative rapid-prototyping capabilities to deliver digital transformations.

Our teams build new businesses, products, and experiences that redefine industries. We help global companies bring their strategies to life quickly, so they can touch and see them in a real environment, then adapt quickly. That level of hands-on delivery is grounded in the business strategy, deep empathy for the customer, and an understanding of how technology can quickly deliver new value.

How we accelerate impact

Digital Labs brings deep expertise in six key areas:

  • Experience design. We design exciting new digital experiences, products, and businesses, to be delivered with hands-on execution support. Learn more about our design approach.
  • Rapid digitization. We quickly prototype and launch tailored solutions for web and mobile, providing proprietary technology and digitizing key processes.
  • Data engineering. We integrate diverse data sources across global enterprises, design data architecture, and build models that scale up with business needs.
  • Agile transformation. We provide coaching and capability building in the use of agile methods and also build easy-to-use DevOps teams, tools, and practices to help transform client processes and cultures.
  • Platform architecture and transformation. We help clients unlock the full value of installed technology platforms and can rapidly design and deploy new technologies as needed.
  • Digital Marketing Operations & Technology. We build and optimize marketing technology centers, enhance CLM and media analytics, and build long-lasting agile marketing capabilities.

FEATURED EXPERTS

Satty Bhens

Digital Partner, New York

Karel Dörner

Senior Partner, Munich

Jennifer Kilian

Digital Partner, New York

Hugo Sarrazin

Senior Partner, Silicon Valley

Hyo Yeon

Digital Partner, New York

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NEW APPROACHES TO IMPACT

Building Client Capabilities

We deliver more than solutions. We partner with clients to build the capabilities they need to move quickly, be agile, and create... value long after we’ve left.

Design Thinking

How can established companies create customer experiences as seamless and simple as those offered by the best digital start-ups?

Digital Labs

We work with the world’s largest organizations to accelerate the impact of digital transformation. Partnering closely with our... clients, we prototype ideas, test them with real customers, and quickly adapt the solution. Combining data science, human-centered design, and the latest rapid-development techniques—such as agile coaching, concept sprints, and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.

Digital Opportunity Scan

A diagnostic and benchmarking tool that assesses how profitably companies are engaging with their customers.

Innovation Boot Camp

We bring clients face-to-face with innovators from Silicon Valley to New York to Singapore so they can learn from the world’s... most dynamic start-ups.

Our Provider Ecosystem

We evaluate and curate the best emerging and proven providers.