How it works
The DC diagnostic consists of over 300 questions and expert-developed responses, which enable benchmarking across the 21 most meaningful digital capabilities along 6 distinct dimensions.
The digital survey is targeted toward subject-matter experts (senior vice presidents, direct reports, and other SMEs) across key divisions (for example, marketing, operations, IT, or advanced analytics), with a suggested minimum of three participants required for any capability. DC can be deployed in tandem with and as a complement to Digital Quotient (DQ®), which assesses an organization's digital maturity by looking at management practices and mind-sets, and provides a high-level overview of which capabilities drive financial performance.
Companies that participate receive a comprehensive report within a few days of completing the survey. We then work with clients to review the results in detail and assess the implications in areas such as digital marketing and integrated customer experience, data-driven insights, and digitally enabled operations and next-generation technology.
To learn more about DC, please contact Bryce Hall.