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Article

Rethinking pharma productivity

– Many companies’ efforts to do more with less have stalled. Six situations present opportunities for executives to reignite... programs that optimize efficiency and cost.
Article

How pharma can win in a digital world

– The digital revolution is well under way for pharma companies. We spoke with 20 leading executives to find out how they cope—and... what they do to stay ahead.
Article

The road to digital success in pharma

– Pharmaceutical companies can play a central role in the digital revolution of healthcare. But capturing this opportunity requires... identifying the right initiatives.
Article

Pharma’s next challenge

– Emerging markets are becoming ever more important for pharma. Yet to be successful, a rapid shift from a marketing and sales focus... to an access-driven commercial model must occur.
Article

Maintaining momentum in Brazil’s pharmaceutical market

– Despite macroeconomic deceleration, we expect Brazil's pharma market to grow 7–10 percent per year until 2020. Double-digit... growth is possible, but will require a granular approach.
Article

How medical-device manufacturers can transform marketing and sales capabilities

– Device manufacturers experiencing declining growth or narrowing margins may need to reevaluate their commercial models.
Article

Rapid growth in biopharma: Challenges and opportunities

– Biopharmaceuticals could become the core of the pharmaceutical industry, but not without significant transformation in the laboratory... and in strategy, technology, and operations.
Article

A digital prescription for pharma companies

– Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.
Article - McKinsey Quarterly

Confronting change fatigue in the pharmaceutical industry

– A decade of restructuring and transformation efforts has taken a toll on organizational health.
Article

Capturing the Brazilian pharma opportunity

– Global pharma companies are missing a chance to serve Brazil’s increasingly prosperous and growing middle class.

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