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The evolution of social technologies

– Leading companies have passed through three distinct phases of organizational usage. What should we learn from them?
Article

For daily fantasy-sports operators, the curse of too much skill

– Fantasy-sports leagues are red hot. But ensuring recreational players stay involved presents a fundamental operating challenge.
Article

Is sports sponsorship worth it?

– How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here... are five metrics that are crucial to finding out.

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