Top 10 from the Quarterly | 2015 This year’s most popular articles from McKinsey Quarterly 1. Decoding leadership: What really matters New research suggests that the secret to developing effective leaders is to encourage four types of behavior. more Facebook LinkedIn Twitter 2. The eight essentials of innovation Strategic and organizational factors are what separate successful big-company innovators from the rest of the field. more Facebook LinkedIn Twitter 3. The dawn of marketing’s new golden age Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. more Facebook LinkedIn Twitter 4. Disrupting beliefs: A new approach to business-model innovation In a disruptive age, established business models are under attack. Here’s how incumbent companies can reframe them. more Facebook LinkedIn Twitter 5. Raising your Digital Quotient Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you. more Facebook LinkedIn Twitter 6. An executive’s guide to the Internet of Things The rate of adoption is accelerating. Here are six things you need to know. more Facebook LinkedIn Twitter 7. Are you ready to decide? Before doing so, executives should ask themselves two sets of questions. more Facebook LinkedIn Twitter 8. An executive’s guide to machine learning It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix. more Facebook LinkedIn Twitter 9. How Google breaks through Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers. more Facebook LinkedIn Twitter 10. How to separate learning myths from reality Misconceptions about the brain are embedded in corporate training programs and could be sabotaging their effectiveness. Companies should reevaluate them in light of the latest scientific insights. more Facebook LinkedIn Twitter To see the year’s most popular articles in categories such as strategy, digitization, leadership, marketing, and more, install the McKinsey Insights app for iPad or Android. Share this email Facebook LinkedIn Twitter Stay connected Facebook Twitter Copyright © 2015 | McKinsey & Company, 55 East 52nd Street, New York, New York 10022