McKinsey Classics: A digital conundrum--what business are you in?

McKinsey Classics | July 2015

A digital conundrum—what business are you in?

Much has changed in the 15 years since “Unbundling the corporation” appeared in McKinsey Quarterly: many of yesterday’s attackers are today’s entrenched giants; e-mail has supplanted phone calls as a source of organizational friction; and car sales haven’t moved online as fast as predicted. Yet the article’s central thesis rings truer than ever—the evolving economics of digital networks mean that companies must continually ask themselves what business they’re in. more

Related reading

Read highlights from our current, months-long Raise your Digital Quotient series about how companies can improve their digital performance:

What ‘digital’ really means

Raising your Digital Quotient

An executive’s guide to machine learning

Did you miss our previous McKinsey Classics?

Strategy in an uncertain world

Today’s fast-moving business environment places a premium on agility. But the challenge of crafting strategy in unpredictable settings is nothing new. “Strategy under uncertainty” (2000) and “Managing the strategy journey” (2012) suggest strategy-development approaches that are as important now as they were when these articles were written. more

Our latest thinking at your fingertips

Install the McKinsey Insights app for mobile access to our research on the biggest opportunities and the most challenging issues facing managers today. Now available for iPhone, iPad, or Android.

Share this e-mail

Facebook

Twitter