About Luís

Luís is a senior partner and co-leads the development of our work in Angola.

He has led numerous projects across Europe, Africa, and the Americas, with particular focus on banking and insurance, working with major institutions to shape strategy and strengthen operations and organization.

Given the breadth of his exposure to financial services, Luís has participated in a variety of projects dealing with issues varying from turnaround programs in North America and Brazil and global direct banking plays, to innovative segmentation strategies in Portugal and entry strategies in several African countries.

Luís has also worked extensively with public sector clients. In the past, he has worked in areas such as energy and urban transit but most recently he has been helping with the Debate on Portugal’s core issues and its future sustainability. Finally, as part of his work in Africa, he is helping the Ministry of Finance of a major African country with a multi-year tax system transformation.

Published work

Portugal: The imperative of growth” (PDF–1.9 MB), McKinsey & Company and Confederacao Empresarial de Portugal, December 2011

It takes two to tango: Boosting sales through loyalty,” (PDF–1 MB), Banking in a changing world, December 2006

Past experience

Procter & Gamble
Sales department

Education

INSEAD
MBA

Católica Lisbon School of Business and Economics
Undergraduate degree, business administration