Rediscovering the art of selling
article | McKinsey Quarterly

Rediscovering the art of selling

Even after researching products on their own, many customers enter stores undecided about what to buy. For retailers, that’s an opportunity to improve off-line sales in an increasingly multichannel world. more

Growing up fast: Vietnam discovers the consumer society
article | McKinsey Quarterly

Growing up fast: Vietnam discovers the consumer society

Retailers cannot afford to skip Asia’s youngest market. Here’s why. more

The new Japanese consumer
article | McKinsey Quarterly

The new Japanese consumer

The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market. more

How the recession has changed US consumer behavior
article | McKinsey Quarterly

How the recession has changed US consumer behavior

Companies waiting for a return to normality following the recession may be disappointed. Their customers have tried cheaper products—and actually like them. more

The promise of multichannel retailing
article | McKinsey Quarterly

The promise of multichannel retailing

In a year of doom and gloom for retailers, the continued emergence of online sales has been a bright spot. Why then do so few companies get true multichannel retailing right? more

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