McKinsey's iConsumer research tracked the growth of gaming for three years and identified both shifts in the types of games winning the largest following and how they are accessed and played. (PDF–1.4 MB)more
Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, and what mobile is doing to the world of social media.more
This report examines the impact of the Internet on a group of developing countries with both the scale and dynamism to be significant players on the global stage in the near future.more
Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the principles—and potential—of big data.more
Profits are coming, but only players with the deepest pockets will survive to enjoy them.more
Consumer behavior is shifting rapidly as more people use digital devices and platforms intensively.more
Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer. more
Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share? more
McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. more
Marketers need to change the way they allocate spending and organize operations. more
To realize the marketing potential of virtual activities, you have to make them truly useful for consumers. more
The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted medium. more
Assessing its impact as well as its volume will help companies take better advantage of buzz. more
Media companies that position themselves in the most attractive markets and grow through sensible acquisitions will distance themselves from their competition. (PDF–198 KB) more
More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. more
By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.more
