We advise media companies on pressing strategic and operational issues—finding new revenue models, exploring emerging digital opportunities, and winning and retaining customers.

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Featured case study

Aligning a newspaper’s ad sales organization for improved performance

Streamlining the sales organization and embedding a strong performance management mindset identifies an opportunity to boost incremental revenuemore

Latest thinking
James Manyika at e-G8 Forum
article | McKinsey Global Institute

Sizing the Internet economy in emerging countries

The Internet is now penetrating emerging economies at a rapid speed with the promise of rich economic benefits, write Olivia Nottebohm, James Manyika and Michael Chui in the Financial Times.more

Succeeding in China's online video market
article | McKinsey Quarterly

Succeeding in China's online video market

Profits are coming, but only players with the deepest pockets will survive to enjoy them.more

article | McKinsey Global Institute

Internet matters: The net's sweeping impact on growth, jobs, and prosperity

Research conducted by the McKinsey Global Institute sheds new light on the Internet revolution and helps explain the direct link between the Internet and economic vitality.more

Meet our people
Adam Bird
Adam Bird
Director
Featured insight
Seizing the potential of big data
Seizing the potential of big data

McKinsey Quarterly—Companies are learning to use large-scale data gathering and analytics to shape strategy. Their experiences highlight the principles—and potential—of big data.more

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