About Peter

Peter is one of the global leaders of the Marketing & Sales Practice and a regional leader for Europe, the Middle East, and Africa.  He is also the leader of our Telecom, High Tech, and Media & Entertainment Practices in the UK, and previously led the same sectors in Scandinavia.

He serves leading global institutions, predominantly in the telecommunications, high tech, and fast-moving consumer goods industries. His recent experience includes helping reorganize a client's international and local marketing groups; developing aggressive customer-acquisition strategies for mobile operators to retain market leadership; creating and implementing a channel strategy, performance improvements in retail stores, and marketing-spend effectiveness improvements.

Peter is a co-founder of Venture Cup Öresund, Scandinavia’s leading start-up competition. He has written a book and several articles on marketing and sales topics in telecom and other industries.

Education