About Laxman

Laxman leads the Marketing & Sales, Retail, and Consumer Packaged Goods Practices—as well as the global Consumer & Shopper Insights group—in India. His broad experience includes time working in McKinsey's San Francisco, Cleveland, Tokyo, and Toronto offices.

Laxman's focus is on consumer-facing industries where he brings experience and insights from his work leading McKinsey's research and development efforts on the emerging-market consumer and the effects of digital. He has worked with consumer goods manufacturers, conglomerates, retailers, private equity and consumer healthcare companies on a wide range of strategy, operations, and organizational topics. He is also on the board of the National Council of Applied Economic Research—Center for Macro-Consumer Rearch and a member of the Foundation of Indian Contemporary Arts.

Published Works

"Can India lead the mobile-Internet revolution?," McKinsey Quarterly, February 2011

"Digital nation on the rise: Profiting from China's Internet revolution," Consumer & Shopper Insights, September 2010

"Riding Asia's digital tiger," Marketing & Sales Practice, September 2010

"Learning from emerging markets: An interview with Bajaj Auto's Rajiv Bajaj," McKinsey Quarterly, September 2010

"Capturing the world's emerging middle class," McKinsey Quarterly, July 2010

Education