For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As co-leader of the Digital Marketing Strategy group David has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies.
His recent experience includes: transforming marketing strategy and operations to exploit new digital capabilities for multiple clients; developing new digitally based lines of business in financial services; realigning go-to-market channel approach for B2B service providers; and designing the organization for a balanced local/global digital marketing process in consumer products.
David was previously at Digitas, where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation. He also oversaw all of the agency’s media and CRM analytics services, helping them add cross-channel and advanced targeting capabilities. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing the E-Commerce practice.
A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He is also on the advisory board of the Yellowbrick Foundation.
“The consumer decision journey explained,” Big Think, March 2013
“Social media and the C-suite,” YouTube, October 2012
LinkedIn Influencer posts
Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013
“Less guff, more puff,” The Economist, May 2013
“The evolution of multi-platform marketing,” The Economist, April 2013
“The coming era of ‘on-demand’ marketing,” McKinsey, April 2013
Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013
“Demystifying social media,” McKinsey, April 2012
“Social media in the C-Suite,” Forbes, March 2012
“Branding in the digital age: You're spending your money in all the wrong places,” Harvard Business Review, December 2010
“The new rules of consumer engagement,” Consumer & Shopper Insights, May 2011
Healthcare and the customer decision journey, Blue Nation Summit, December 2011
Winning the customer decision journey, Think Branding Conference at Google, November 2011
- Digitas EVP; Leader, Strategy and Analytics Practice, Chief Marketing Officer 1999 - 2008
- Boston Consulting Group Partner 1986 - 1999
- Harvard Business School MBA
- Harvard BA in economics