Marketing & Sales

Are you making the most of your company’s ‘software layer’?

As consumers increasingly interact digitally with companies, competitive advantage lies in understanding the range of those touch points.more

Sales Growth: Five Proven Strategies from the World's Sales Leaders

Interviews with 120 top sales executives yield a set of practical, real-world insights across four major areas.more

Retail bank distribution 2015—Full digitalisation with a human touch

How can banks win and retain clients who are increasingly using multiple channels and serve them in a cost efficient way?more

Fighting back: The next frontier for consumer electronics retailers

Consumers are buying electronic devices by the boatload—but retailers are not smiling.more

Make it social with Brazil’s digital consumer

To satisfy Brazil’s digital consumers, companies must understand when and how to deliver a more engaging customer experience.more

Creating a winning digital model

Takeaways and highlights from Jim’s speech during our recent Chief Marketing & Sales Officer Forum event at Stanford University.more

Serious about SMB customers? Focus on your web site

To support small- and medium-sized business (SMB) purchasers throughout their decision journey, your site needs to be a core part of your multichannel approach.more

Making a mobile offer your customers can’t refuse

Marketers need to integrate digital offers into their multichannel strategy if they want to maintain their relationships with their customers.more

The trouble with travel distribution

It’s among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel’s next wave.more

B2B Marketers: It’s time to become a growth engine

If B2B companies are serious about growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for companies. That means CMOs have to step up and lead.more

Connecting across a house of brands

Ken Wach, the VP of Marketing for Intuit’s Small Business Unit, discusses how a decentralized organization manages the challenges of big data, social media, and relationships with IT.more

Taking social media along the Consumer Decision Journey

Consumers consider a set of brands; evaluate them; and then select one at the moment of purchase. Buying something is not just a destination; it is a journey of many steps.more

Building your customer engagement ecosystem

Form a deeper relationship with your customers by creating an engagement ecosystem that reaches beyond your marketing team.more

Harnessing social to build brands

How do brands build trust and happiness into their relationships with their customers?more

Social media in the C-Suite

Executives who want to understand what social media really means need to jump inmore

The war for digital talent is already here

In this digital age, it may be time to create new roles to manage your company’s marketing content.more

Harnessing digital to drive innovation

Dan Cobley, VP of marketing for Google in Northern and Central Europe examines how companies need to focus on two areas to be truly innovative: people and data, focusing on key lessons Google has learned.

• Watch video on YouTube
• Read synopsis on the CMSO Forum site

Online and upcoming: The Internet's impact on aspiring countries

This report examines the impact of the Internet on a group of developing countries with both the scale and dynamism to be significant players on the global stage in the near future.more

Loyalty: Is it really working for you?

Just because you have a loyalty program doesn’t mean it's generating value.more

Face time: Steve Hasker, "big data" and how mobile is shaping social

Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, and what mobile is doing to the world of social media.more