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Marketing & Sales

We discover the practical insights that power growth through digital advantage. Our people help clients win the consumer decision journey, organize for digital leadership, and master multichannel for sales excellence.

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Executive focus

Chief Marketing & Sales Officer Forum
Read our collection of insights exploring how business leaders need to shape their marketing and sales agendas around three interrelated objectives on our CMSO Forum site.
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Customer decision journey
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Multichannel delivery
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Organizing for growth

Latest insights

Five digital trends shaking up Europe
infographic | Chief Marketing & Sales Officer Forum

Five digital trends shaking up Europe

May 2013—A McKinsey iConsumer survey spotlights key trends in e-commerce, mobile, multichannel, social media, and big data.

Three lessons of successful digital marketing
video | Chief Marketing & Sales Officer Forum

Three lessons of successful digital marketing

May 2013—Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes the three lessons he's learned about how to be successful at digital marketing: 1) a strong and supportive leadership team, 2) partnering with business line leaders to deliver specific results, and 3) test and learn.

Roxane Divol
video | Chief Marketing & Sales Officer Forum

The power of social: Let your customers tell the story

May 2013—McKinsey partner, Roxane Divol, describes how the critical component in making brand advocacy both authentic and successful is to let your customers tell your story.

Maersk social media
article | Chief Marketing & Sales Officer Forum

How Maersk Line made a splash in social media

May 2013—Jonathan Wichmann, head of social media for the container shipping company, Maersk Line, spoke with us about how he built up a social-friendly culture that the company values.

Proprietary tools and solutions

Learn more about some of the proprietary tools we use to provide flexible and tailored solutions. These internal capabilities and external partnerships allow our teams to measure with precision where markets are headed and how brands are performing, and help clients make sense of their own data—to name a few of the advantages. more

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Thomas French

Tom French

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Featured book

Retail and brand marketing

Retail Marketing and Branding: A definitive guide to maximizing ROI

Jesko Perrey, Dennis Spillecke, 2013

This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical guidelines and case examples make it an accessible guide for all consumer-minded retailers.

Careers in Marketing & Sales

We are currently looking for experienced professionals across all marketing and sales disciplines.more

Meet our people