Marketing & Sales

We help clients grow faster than the market.

McKinsey on Marketing
& Sales

Latest published insights on driving above-market growth

Featured insights


The new consumer decision journey

October 2015—For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.more


Building a design-driven culture

September 2015—It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization.more


Cracking the digital-shopper genome

August 2015—Companies have more data at their fingertips than ever, so why do online shoppers remain such a mystery? The solution begins with bringing all the information together to form a meaningful picture of the consumer.more

Featured tools and solutions

Commercial Capability Assessment Tool (CCAT)

CCAT is an easy-to-use tool that allows you to quickly benchmark your Marketing & Sales institutional capabilities against best practices both within the company and across external organizations.

Consumer Marketing Analytics Center (CMAC)

Helps consumer-facing marketing organizations use advanced analytics to translate insights from big data into actions, through assessment, goal definition, and planning. more

Marketing Navigator

McKinsey’s Marketing Navigator was made with the marketer in mind. This tool translates complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.more


Helps companies pinpoint hidden sources of value and pricing power in B2B and B2B2C markets.


Careers in Marketing & Sales

We are currently looking for experienced professionals across all marketing and sales disciplines.more