High Tech

All People

About Ingo

Dr. Beyer von Morgenstern leads McKinsey’s High Tech, Media, and Telecom Practices in Asia. He previously led the European group in the same practices in Munich until 2004.

Dr. Beyer von Morgenstern brings clients a global business perspective, having served high-tech organizations in North America, Germany, Scandinavia, China, Korea, Japan, and Taiwan. His holistic understanding of the capabilities needed by leading companies in order to succeed in a variety of cultures informs the current focus of his consulting work: supporting multinationals in developing a strong footprint in emerging markets.

An educator within and outside McKinsey, Dr. Beyer von Morgenstern is regularly involved in major research programs. He currently leads a large-scale study of the emerging Chinese high-tech industry in collaboration with Tsinghua University in Beijing, He is also a prolific writer and industry commentator who has been cited in The Wall Street Journal, the Financial Times, and the South China Morning Post. He contributes ongoing reporting on Asia business in the McKinsey Quarterly, and he recently contributed to M&A China, published by Frankfurter Allgemeine Buch.

Published work

"Winning the battle for the Chinese consumer electronics market," McKinsey Quarterly, September 2006

Past experience
Technical University of Munich  Professor of physics and business administration  1980–1983 
Technical University of Munich PhD 

Shanghai Office

17/F Platinum Building
233 Tai Cang Road
Shanghai 200020
People's Republic of China
Voice: 86 (21) 6385 8888
Fax: 86 (21) 6386 2000

More profiles