High Tech Practice

We help high-tech companies around the world innovate, improve operations, and deliver value—from early-stage companies to multinational software, hardware, and services providers.

Our expertise

Research

report

The young and the digital: A glimpse into future market evolution

Recent research from McKinsey's global iConsumer initiative details how digital behavior of younger consumers—those under 35—varies significantly from that of more mature segments. (PDF–1.68 MB)more

iConsumer

The internet has upended how we communicate, how we entertain ourselves, how we shop, and how we work. The analytics and insights from our iConsumer data (based on surveys of over 180,000 consumers across 15 countries) help identify new trends at the global, market, and consumer segment levels, and to isolate consumer use, buying factors, and attitudes.more

mHealth

High tech companies across the globe are playing a critical role in developing mobile healthcare solutions, helping providers and payors improve the quality and cost-effectiveness of health care delivery.more

Featured case study

Insights uncover untapped markets for handset manufacturer

Targeting high-value segment in an underserved market and developing new brand strategy increases market share by 20 percent in one year for mobile-phone manufacturing OEM.more

Services: Marketing & Sales, Operations, Branding

Navigating a rapidly changing world

article | McKinsey Global Institute

Sizing the Internet economy in emerging countries

The Internet is now penetrating emerging economies at a rapid speed with the promise of rich economic benefits, write Olivia Nottebohm, James Manyika and Michael Chui in the Financial Times.more

report|McKinsey Global Institute

Internet matters: Essays in digital transformation

March 2012—This compendium features essays by experts from the McKinsey Global Institute, McKinsey's Business Technology Office, and McKinsey's High Tech Practice. It tackles the theme of digital transformation as part of an ongoing research program on the economic impact of technology. more

Impact of the internet on aspiring countries

report

Online and upcoming: The Internet's impact on aspiring countries

This report examines the impact of the Internet on a group of developing countries with both the scale and dynamism to be significant players on the global stage in the near future.more

report

Gaming's expanded presence in the digital universe

McKinsey's iConsumer research tracked the growth of gaming for three years and identified both shifts in the types of games winning the largest following and how they are accessed and played. Companies in the gaming ecosystem will need new customer approaches and capabilities to defend their position as gaming becomes mainstream entertainment. (PDF–1.4 MB)more

report | McKinsey Global Institute

Sizing the Internet economy

The Internet accounts for a significant and growing portion of global GDP. Internet-related consumption and expenditure, if measured as a sector, is now bigger than agriculture or energy. On average, the Internet contributes 3.4 percent to GDP in the G-8 countries, China, India, Brazil, South Korea, and Sweden—equal to the GDP of Spain and Canada.more

report

The Impact of Internet technologies: Search

McKinsey's new report assesses the impact of search technologies, looking at how they unlock value and identifying the major beneficiaries, including businesses, individuals, and public service entities. (PDF–1.6 MB)more

article | McKinsey Quarterly

The rise of the networked enterprise: Web 2.0 finds its payday

McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. more

podcast

The future of mobile data

Venkat Alturi discusses his research into the changes driving mobile data: proliferation of smartphones, maturity of networks, development of applications—and how they have created a multibillion-dollar market.

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