High Tech

We help high-tech companies around the world innovate, improve operations, and deliver value—from early-stage companies to multinational software, hardware, and services providers.

Our expertise

Research

report

The young and the digital: A glimpse into future market evolution

Recent research from McKinsey's global iConsumer initiative details how digital behavior of younger consumers—those under 35—varies significantly from that of more mature segments. (PDF–1.68 MB)more

mHealth

High tech companies across the globe are playing a critical role in developing mobile healthcare solutions, helping providers and payors improve the quality and cost-effectiveness of health care delivery.more

Featured case study

Insights uncover untapped markets for handset manufacturer

Targeting high-value segment in an underserved market and developing new brand strategy increases market share by 20 percent in one year for mobile-phone manufacturing OEM.more

Services: Marketing & Sales, Operations, Branding

Navigating a rapidly changing world

Impact of the internet on aspiring countries

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Online and upcoming: The Internet's impact on aspiring countries

This report examines the impact of the Internet on a group of developing countries with both the scale and dynamism to be significant players on the global stage in the near future.more

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Gaming's expanded presence in the digital universe

McKinsey's iConsumer research tracked the growth of gaming for three years and identified both shifts in the types of games winning the largest following and how they are accessed and played. Companies in the gaming ecosystem will need new customer approaches and capabilities to defend their position as gaming becomes mainstream entertainment. (PDF–1.4 MB)more

report | McKinsey Global Institute

Sizing the Internet economy

The Internet accounts for a significant and growing portion of global GDP. Internet-related consumption and expenditure, if measured as a sector, is now bigger than agriculture or energy. On average, the Internet contributes 3.4 percent to GDP in the G-8 countries, China, India, Brazil, South Korea, and Sweden—equal to the GDP of Spain and Canada.more

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The Impact of Internet technologies: Search

McKinsey's new report assesses the impact of search technologies, looking at how they unlock value and identifying the major beneficiaries, including businesses, individuals, and public service entities. (PDF–1.6 MB)more

article | McKinsey Quarterly

The rise of the networked enterprise: Web 2.0 finds its payday

McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. more

podcast

The future of mobile data

Venkat Alturi discusses his research into the changes driving mobile data: proliferation of smartphones, maturity of networks, development of applications—and how they have created a multibillion-dollar market.

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