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To turn new technologies into profits and growth, marketing and IT will need to change how they work—and how they work together.
June 2014—Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact.more
May 2014—Tinkering and short-term fixes aren’t enough. Traditional companies seeking strong digital performance must thoroughly transform their IT functions.more
In data-driven companies, CIOs—and new chief data officers—should think big and help accelerate bold changes throughout the enterprise.
The McKinsey Center for Business Technology explores the ways in which technology can enable new business models.more
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