Large cities may be the ideal test track for the mass market. Catalyzing early adoption could take less than most auto executives and policy makers think. more
Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries. more
Many carmakers design electric vehicles intended to satisfy the needs of almost all customers. Instead, they should embrace a radical new form of market segmentation. more
Upon entering the mainstream—in a few years or a couple of decades—electrified cars will transform the auto and utilities sectors and create a new battery industry. What will it take to win in a battery-powered age? more
Learn what Western suppliers do right—and wrong—when trying to "crack" Japan's OEM market, and see why some managers may ask, "Is it really worth it?" more
McKinsey's research reveals OEM-supplier interface-related waste amounting to roughly €22 billion per year for the Western European and North American automotive industries combined. more
McKinsey DARE (defining automotive retailing excellence) initiative offers an objective, fact-based view of the future of automotive retailing in Western Europe and weighs the chances of continued evolution versus a true retail revolution. more
Automotive and assembly sector players have succeeded at driving down costs in their core businesses, but their very success exposes the widening gap between that core performance and the results of their business support functions. more
Examine the four issues with significant strategic implications for construction equipment (CE) OEMs worldwide: cyclicality, the growth of the Chinese market, the challenge from emerging CE players, and customer needs. more
